THE POWER OF BRAND IDENTITY |
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THE POWER OF BRAND IDENTITY |
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As a business owner, you must be aware of the term “Brand Perception’ and what it means. Business owners are usually under the impression that this perception is something that is beyond their control. But this may not be true. One of the hardest things for a new business is to penetrate the market and to compete against the contemporaries. If you’ve just started building your brand and have a great product, then it is your responsibility to ensure that your customers perceive the product in a similar way as you do.
Brand perception is the key to understanding your brand image. If your customers perceive your brand exactly the way you wanted them to, then you may have succeeded in building a good brand image. A good brand perception generates more traffic to your website and allows customers to draw a clear picture of your product/ service. Irrespective of the nature of your business, you can always try to improve your brand perception. During this process, it is important to keep in mind the bond that the company shares with their customers. Below we have mentioned 5 popular ways in which you can improve your brand perception: Show Customers Who You Are An About Us page is your virtual introduction. It is the hand of friendship that you extend to your customers. This page on your business website can drastically change a visitor’s perception of your brand. If visitors don’t know who you are or what your brand is about, then it can be very difficult for them to approach your business. So this makes it important for you to update the About Us page of your website. Engage With Your Customers Social media is an amazing platform that gives you the power to initiate conversations and engage your audience. A business owner should think of social media as a tool for building genuine relationships. Take your time to tell your story and engage with the visitors, talk to them directly and even include a few customer testimonials. By showing interest in your customers, you can demonstrate that you’re a brand that actually cares about its customers. Doing this can drastically enhance your brand value. Create Consistency It is often seen that companies focus on one aspect of their brand image and neglect other core aspects. It’s not possible to change the perception of your brand overnight considering the budget constraints and lack of time. However, you can mark your presence by designing a logo for your brand and probably use it during all your promotional activities. It can be very confusing for your clients if you’re not using one recognisable brand identity. Be Authentic Customers cannot be fooled into following brands on digital channels by merely using perfectly polished marketing messages; they want original, relevant, and high-value content that perfectly compliments their lifestyle. So, make use of social media to build authenticity and trust for your brand. Customers appreciate transparency and you can achieve that by showing your customers how your products are made and also the ways in which you are different from your competition. Invest In Professional Branding What makes a business stand out in the crowd is its own services, perception and image across all the marketing and social platforms. Without well-defined brand values, you’ll struggle to define and refine your brand perception. Your brand identity reflects your customer’s perception of your brand and also the organisation’s core values. You must consider your company’s culture brand, customer service, quality, originality and other factors while structuring your identity. These five steps mentioned above can really help you improve your brand perception for your target audience.
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AuthorRachel Lawrence ArchivesCategories |